Shaping Dreams, Designing Lives: A Godrej Story, explores the histories of three such everyday icons—the steel cupboard (Storwel), the chair, and the refrigerator—tracing how they became markers of aspiration, comfort, and modernity. Each emerged in response to a distinct socio-economic moment: the Storwel in the 1920s symbolised Swadeshi enterprise; the tubular steel chair of the 1960s and ’70s spoke to the rise of office culture and state bureaucracy; and the refrigerator mirrored the consumerist ambitions of post-liberalised India. It thus presents a story of how design, business, and everyday life intersect.
This exhibition opened at CEPT University, Ahmedabad from 13 May 2025 to 13 July 2025.
Curated out of 1,50,000 records to showcase 128 Years of History
40 Advertisements
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15 Company Records
10 Newspaper Clippings
30 Catalogues
45 Photographs
7 Customer Stories
It was heartening to see the support staff at CEPT University (exhibition venue), professors, students, the non-design professionals engage with the products and exhibition, with equal excitement.